Woolworths shoppers help feed more local families

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July 11, 2017

Foodbank has joined forces with Woolworths in Western Australia to provide shoppers with an easy way to donate to help feed local children in need this winter.

CEO Greg Hebble said “Of the 53,000 people that turn to us for a meal each month, 22,000 are children.  The downturn in the economy means that the situation is worsening and more people than ever before are turning to our charity partners for a meal – many for the first time”.

Woolworths Virtual Can

“We can no longer rely on donated food alone to meet the need, so we are pleased to be partnering with Woolworths again this year to provide the community with an easy way to show their support for those less fortunate.”

“Our annual Woolworths Winter Appeal has received fantastic support from the public over the years and it really helps us keep up with the demand during one of our busiest times of the year”.

From Friday 7 July – 28 July customers can scan a virtual can at any Woolworths checkout for $2 to provide 4 children a meal. A canned food collection is also happening in Albany, Bunbury, Geraldton,  Kalgoorlie and Peel stores to help the regional branches stock their shelves.

“While it may seem like a small gesture, it could be the difference between someone eating or going hungry,” Mr Hebble said.

Foodbank’s national Shop and Share campaign is also running across all Woolworths stores throughout July. Every time customers purchase a specially marked product, participating brands will provide a donation to Foodbank. Shop & Share is targeting 1 million meals this year.



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